Software for automotive repair : new funding in tow, Estify sees great opportunities in a market Unsexy

The collision industry probably not on the top of the list of " attractive markets " for startups , but sometimes darker industries , fragmented and controversial pulchritudinously can offer more opportunities for those who are ready to pull teeth and dive into chaos. Estify , graduated from the amplification of the business
accelerator in Los Angeles , is doing just that . Co -founders of Jordan Furniss , Derek Carr and Taylor Moss went to the market as unattractive they could find, with additional points for the size and level of inefficiency . They quickly found their Shangri - La: The collision and automotive repair market .

However, the co - founders are web developers and designers by profession, and knowing that is a disadvantage in an industry where engineers are rare and confidence is crucial , they are immersed. After months of talking shops, owners , mechanics , parts suppliers and insurers and identify the key weaknesses began to develop Estify .

Of course , starting a business can become a billion dollars, but a great and fast lesson for entrepreneurs : It is impossible to avoid failure , but before beginning the construction of an application or product, take the time to understand the market , you attack , their problems and how their businesses work . You will be an apprentice if necessary , this is the least we can do, and a step that tells the right direction.

While the auto repair industry can be unattractive , Furniss said, is probably also likely that your town has at least one auto repair shop . In fact , there are about 45 000 in the United States today , said co -founder , and most of them use the same tools for inventory, interfacing with insurance companies and data entry have for years.

The company is also expanding its market potential not only pursue potential 45,000 repair shops, but by offering its services to the entire channel , Estify reach 200,000 stores , insurance companies , independent experts and Mirrors providers . To do this , start has built a number of cloud-based services designed to help shops and service providers regarding how to increase efficiency and save money.

Helping collision repair shops to automate the data entry process , among others , says the company SaaS product Furniss these companies can save up to two hours in all estimates aimed - Workshops repair something that is always done manually. The development recently emerged limited beta service and the product was tested with a handful of customers at first, so we still do not have many paying customers.

However, Furniss said the company has been a long beta period attempt to validate your pricing model and functionality and has been encouraged by the comments. In one weekend , he said, the founders have received emails from more than 100 different shops who wanted to use the product , with a handful of them offer to pay for a full year in advance .

To help move forward with a full release , add to its current team of six and start selling more widely to repair shops, insurers and distributors of parts, Estify recently closed a round of seed capital of $ 800K , led by ff Venture Capital , Romulo involving equity , capital and Amplify.LA REES.

As for what really makes Estify ? At launch, the launch will provide a set of Web services that contain three products, all of which can be managed and viewed through the control panel based on the Web. The first concerns the Furniss said is one of the biggest problems facing repairers - . " Reintroduction " calls essentially rekey duplication is the process of estimating the insurance company that has been written in the very process of estimating the collision shop .

" It's almost hard for people to understand the technology ," he said , " but the two systems do not communicate and there is no bridge data between them at all. " This process can add up to two hours for the process of writing specifications if Estify trying to solve this problem by allowing stores to fill the gap and eliminate redundant tasks " key change . " Second product reconcile addresses a similar point of pain , as it contributes to more effective repair on how to deal estimates and the interface with insurance companies .

Almost every bodybuilder should work with the insurance company , Furniss said , because they are usually the ones paying for the work . Of course , the insurance companies want to spend as little as possible on each repair, while the general store, wants to be as complete as possible and get paid for parts and labor .

" There is a negotiation process that is carried out all repairs and then what the insurance company says and what he said the store " , the co -founder , explains . " Need to be reconciled to the penny " This is a business is boring and spend hours on each repair process, because if they do not, they risk losing $ 1,000 repair, on average. So start giving workshops software to reduce this process to something that can happen in a matter of seconds , allowing them to make more money for the repair, while saving time - at least that's the idea.

Estify The third area is to help companies increase efficiency has to do with coins . When a car is being repaired , a store has parts from different suppliers in the region , often merchants , which usually occurs by telephone and fax. Naturally , the list of parts store must fax dealers to find the right part is time consuming and inefficient .

To help expedite the process, automatically extracts Estify service parts list of the stores and sends to a network of equipment suppliers , dealers nearby geographic targeting . Instead of calling or faxing , the distributors can meet online , saying they have the part and can be sent by a particular time . In addition to helping repair shops get better answers faster , Furniss said , the idea is to create new opportunities for parts suppliers.

To monetize , as chosen by a monthly subscription model , allowing shops , distributors and insurers to use any combination of the three , you pay for what they use , the monthly rate of between $ 99 and $ 500. According to industry standards , Furniss said , "we will be able to do very well revenue wise if you can get a couple thousand customers on board - . At least that's what we started"

It may be dark and can not be sexy , but as long as Estify continues to apply the KISS principle of its software and product development , which could become an attractive business . Removing some serious pain and friction processes and basic operations of these companies face on a daily basis and do this with a web-based solution , Estify can be progressive and potentially attract decent margins .

As you complete your set of features and adds features that have wider application beyond repair - and is based on mobile deals - can extend its functionality and potentially reach a wider audience and greater market. And not exactly saturated with competitors. So much so that the collision repair industry and the pieces do not seem so bad after all.

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