While most mobile applications are now very concerned about making users remember opening regularly , many applications simply Shopular mobile survey running in the background , alerting consumers sales and discounts when they are in a store or mall. Now , focus on the practical aspects of unwanted behavior that has paid off in the form of a series of $ 6.4 million a year , led by Sequoia Capital . Tim Lee Sequoia also join the board of Shopular .
The start had already raised a fundraiser Y Combinator and other angel investors, as Adam D'Angelo .
shopular_ios_circulars2_no_phoneShopular appeared just before the holiday season in 2012 , after participating in 2012 winter batch of Y Combinator . Shopkick Founded by former engineers , Navneet Loiwal and Tommy Tsai, Shopular offers a different perspective of mobile business survey that the solution to his former company .
" We have great respect for Shopkick to show the mobile world can be used in new forms of physical detail , " says Loiwal . However, the team wanted to build something that was more logical and intuitive for consumers. When reward Shopkick users to enter stores and malls, Shopular is a pat on the shoulder and you know why you should go to a store .
The company uses its own technology to source deals , taking all posted online , email offers , and even articles published in the Facebook pages of retailers . Combine these in a database of prices, which now includes case information for most retailers here in the U.S. , Big names like Wal - Mart , Target , Home Depot and others in specialized retailers , women , beauty brands , jewelry stores, children , and other clothing .
Consumers , meanwhile , you can configure the application further by selecting your favorite stores , or choose to hear about upcoming sales , but Loiwal as already explained, " the least you have to do is put the application on the phone . Forget the application and start saving money every time you go shopping . "
Today Shopular operates 40,000 store locations in 50 states , representing coverage in almost every mall , mall or store large autonomous surface . Loiwal declined to provide the number of users or intervention measures , however , showing some 10,000 assessments of the application in iTunes and Google Play, where it has a 5 star rating and 4.8 respectively. He also noted that Shopular demographics are 80 percent women , with two distinct groups - 25-35 more budget conscious teenage mothers who spend time in malls , and younger.
shopular_notification_no_phone
Until now, the priority was Shopular growing your customer base and coverage of the store, no income, but with the new funding , the company plans to move to the next stage to work with retailers directly . Loiwal said already started testing with some retailers a feature that would allow brands to communicate with consumers through the application.
"Retailers have two main problems: getting foot traffic to their stores , and the second communication with the consumer when they walk into the store instead of test," says Loiwal . Shopular be intermediary for these messages. The question now is trying to answer now is how many conversions you can do for a company when it has the ability to reach people around you. " We have seen that the measures that have been up in some of the major networks that have been used to run the same promotion at the same time," adds Loiwal of these early experiences.
Shopular other things is to keep an eye on include technology adoption Apple retailer and demand iBeacon users Shopular a version optimized for iPad app . But most attention will focus on increasing customization aspects APP enjoy all the data that has accumulated in consumer behavior during the year.
"We try to understand through use of the application, but also to understand how close it is to the others," says Loiwal . " And we're working on something that could bring a value that goes beyond the coupon " jokes , but declined to give details.
Commissioning worked pretty thin, with a team of four people, but with the injection of Sequoia Capital , which plans to hire at least nine people in the coming months , divided by the product design and engineering , marketing and sales.
In general, the application not only competes with Shopkick , but also many other mobile browsers including RetailMeNot , Jifiti ( to some extent) , SnipSnap applications like coupons, offers and other everyday applications .
ليست هناك تعليقات:
إرسال تعليق