A Professional Website Will Increase Your Customer Base

By Kelly Montagna


If you have your own business, you need a website to keep in touch with current customers and to provide information to potential customers. Consumers take for granted today that a company will have a presence online. If you don't have a website, or if you have one that is poorly designed, it can cast your company in a bad light.

Creating a business website isn't an easy task that just anyone can do. To make sure the site is built correctly, it is best to hire a professional from the start. You may think it is easy to make a Facebook page or set up a blog, but building a business web design is entirely different. Some complicated features that business websites need include testimonial tickers, rotating graphics, gallery with light boxes, quote request forms, service area map, location map, and contact forms.

Even if you already have a website, you may want to consider having it updated by a professional website design company. Trends change quickly on the internet and it doesn't take long for your website to look outdated. You don't want your business to look like it is out of touch with the times.

Your site will inform people about the services you provide and much more. It is a great way to get new customers too. Today, when people need tradies, they search online for someone to call. They will probably go to Google and do a search for what they need. So in addition to having a professionally designed site, you also need someone to get it ranked well in the search engines so your customers find you before they find your competition. A good website design company can take care of building your site and getting it ranked properly too.

As a professional in the trades, you stay busy taking care of your customers. The last thing you need to worry about is keeping your website updated and ranked. When you lack the necessary skills and knowledge needed to make a website, it will take a huge effort to get the job done, and the results may not be worth it. If you enjoy online technologies then you can make a Twitter account or Facebook page for your business. That way you can reach customers instantly to let them know about current specials or holiday hours. Social media is a great way to build rapport with your customers.

It may surprise you to know that sometimes tiny changes to a website can bring about big results. Website response has been studied for years and it has been found that changing fonts, layouts, colors, and text can bring favorable results. In fact, many professionals use a technique called split testing where they test an original site against one with a small change made to see which one performs better.

Split testing results have helped to establish guidelines to designing a website that will get optimum results. Professionals understand these principles and know the best way to lay out your site. Fortunately, all you have to do is give your design company your business information and logo, and they will take care of the intricate details involved in site creation.

Once your site is online and ranked well in Google, you can rest assured new customers will find you when they need your services. Your site will provide people with your contact information and other important details on doing business with you. While you are working hard to provide quality services, your website will be working hard to bring you new customers.




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